Submit your iOS and iPadOS apps to the App Store. Deliver exciting app experiences, such as App Clips and widgets, to reach users in new ways on iOS 14 and iPadOS 14. Make sure your apps are faster, more responsive, and more engaging by taking advantage of the latest advances in ARKit, Core ML, and Siri. Mac App Store is the simplest way to find and download apps for your Mac. To download apps from the Mac App Store, you need a Mac with OS X 10.6.6 or later.
The store caters mostly to Windows 10 PCs, and using the MacOS filter doesn’t produce the platform’s entire Mac-compatible list. That makes the Epic Games Store library the best place to find. Apple tweaks international App Store pricing. To adjust for foreign exchange rates and local tax laws, Apple's made changes to app pricing in a number of countries. — Twelve years ago, Apple introduced the App Store, a peculiar online marketplace for the year-old iPhone. It had 500 offerings. Apple told app makers it would take a 30 percent.
Deliver exciting app experiences, such as App Clips and widgets, to reach users in new ways on iOS 14 and iPadOS 14. Make sure your apps are faster, more responsive, and more engaging by taking advantage of the latest advances in ARKit,Core ML, and Siri. Build your apps with Xcode 12, update your product pages, and submit today.
Deliver great user experiences by seamlessly integrating with the latest advances on Apple platforms. Build your apps using Xcode 12, which includes SDKs for iOS 14,iPadOS 14,watchOS 7,tvOS 14, and macOS Catalina.
Starting April 2021, all iOS and iPadOS apps submitted to the App Store must be built with Xcode 12 and the iOS 14 SDK.
The iOS 14 SDK delivers a range of exciting capabilities. Give users a quick way to engage with a part of your app at the right moment with App Clips. Let users experience your app right on their iPhone home screen with new widgets. Bring your ideas to life with new features and more realistic augmented reality experiences using ARKit and RealityKit. And much more.
Easily discoverable and quick to launch at the moment it’s needed, an App Clip is a small part of your iOS or iPadOS app that lets users start and finish an experience in seconds. And after you’ve demonstrated the value of your app, you can provide the opportunity to download your full app from the App Store.
Widgets deliver a small amount of timely, useful information or app-specific functionality. And now, they’re even easier to build and make available across iOS, iPadOS, and macOS with the new WidgetKit framework, widget API for SwiftUI, widget gallery, and Smart Stacks.
Dark Mode is seamlessly integrated throughout the system and is easy to turn on from Control Center or Siri. With a dark appearance for all user interface elements, your app’s content becomes the focus. When Dark Mode is turned on, all apps built with the iOS 13 SDK or later will run in Dark Mode. If you need more time to make your apps look fantastic in Dark Mode or if Dark Mode is not suited for your app, you’ll need to opt out.
Support for Multitasking on iPad is strongly encouraged. Adding support for multiple windows, and adopting Multitasking capabilities, including Slide Over, Split View, and Picture in Picture, will ensure your app delivers a modern and complete experience on iPadOS.
With built-in privacy and security features, Sign in with Apple is a great way to help users set up an account, sign in, and engage with your app quickly and easily. All accounts are protected with two-factor authentication, and Apple will not track users’ activity in your app or website. Apps that authenticate or set up user accounts must support Sign in with Apple if required by guideline 4.8 of the App Store Review Guidelines. See the latest App Store Review Guidelines and Human Interface Guidelines to learn how to provide great user experiences with Sign in with Apple.
Apps should look great on all models of iPhone and iPad, regardless of display size or aspect ratio. With features like Xcode storyboards, Auto Layout, and SwiftUI, your app’s interface elements and layouts automatically fit the display. Test your apps with the latest devices or the simulator in Xcode 12 to make sure they’re ready to take advantage of the edge-to-edge displays by respecting safe areas, supporting adaptive layouts, and more. Find and address UI issues in your app before testing on a device to make sure your app looks great. App updates must use an Xcode storyboard to provide the app’s launch screen. In addition, new apps that run on iPhone must support all iPhone screens and new apps that run on iPad must support all iPad screens.
The App Store is designed to provide users with apps that work seamlessly with their device’s capabilities. Verify your information property list (info.plist) is compatible with any device requirements when submitting a new app that takes advantage of the latest technologies.
Before finalizing your app for release, get valuable feedback with beta testers. Upload your app to App Store Connect and use TestFlight to test on a device and easily invite other testers.
Before submitting your app for review, make sure it’s ready to be publicly released and that you’re making the most of your product page.
All apps submitted to the App Store are reviewed based on a set of technical, content, and design criteria. Make sure to review the App Store Review Guidelines before submitting your app for review.
Make sure your app’s name, icon, description, screenshots, app previews, and keywords are ready for your product page. You can also take this opportunity to update your subtitle and promotional text, and choose to promote any new in-app purchases. If your app supports Dark Mode, consider including at least one screenshot that showcases what the experience looks like for users.
When the first Mac with Apple Silicon ships later this year, your compatible iPhone and iPad apps will also be published automatically on the Mac App Store unless you’ve updated their availability in App Store Connect. Compatibility with macOS will be determined by Apple. Visit App Store Connect to update app availability at any time.
Once your app is updated for iOS 14 and the latest devices, submit for review. Get step-by-step instructions how to submit your apps for distribution on the App Store.
Please note that this is the contact page for support and service, not the general page for contacting Apple, which includes information on sales and product inquiries.
Before you call, have your serial number ready or start your support request online and we'll connect you to an expert.
Many phone numbers listed here only work when dialed from within their associated countries or regions. If your country or region is not listed, see your support options.
United States
1-800-275-2273
Education customers
Support: 1-800-800-2775
Sales: 1-800-780-5009
Enterprise
1-866-752-7753
Accessibility and assistive technology
1-877-204-3930
App Store, iTunes Store, and Apple Books billing and help
Contact Apple Support
Apple Cash and person to person payments
1-877-233-8552
Canada (English)
1-800-263-3394
Canada (French)
1-800-263-3394
Austria
0800 220325
Belgium (French)
0800 80 404
Belgium (Flemish)
0800 80 407
Bulgaria
00800 6002 7753
Croatia
0800 222 427
Cyprus
800 92433
Czech Republic
800 700527
Denmark
80249625
Estonia
8000 044333
Finland
0800 96372
France
Metropolitain:
0805 540 003
DOM-TOM:
0825 77 00 351
Germany
0800 6645 451
Greece
021 0300 9960 (local)
00800 4414 5417
Hungary
06 80 983 435
Ireland
1800 804 062
Italy
800915904
Latvia
800 03251
Liechtenstein
0800 00 18532
Lithuania
(8-800) 30772
Luxembourg
800 24550
Malta
800 620723
Netherlands
0800 0201581
Norway
240 551331
Poland
00800 44118752
Portugal
800207983
Romania
0800 400138
Russia
8 800 555 6734
Slovakia
0800 178661
Slovenia
0800 80321
Spain
900812703
Sweden
020 100 529
Switzerland (French)
0800 00 18532
Switzerland (German)
0800 00 18532
Turkey
02162821622
008004488298781
0216 282 1622 (local)
United Kingdom
0800 107 6285
Accessibility and assistive technology
0800 048 0754
Telephone numbers are subject to change.
Telephone numbers are subject to change.
Australia
(61) 1-300-321-4561
Accessibility and assistive technology
(61) 1-300-365-0831
Brunei
801-43842
China mainland
400-666-88001
Accessibility and assistive technology
400-619-81411
Fiji
(61) 1-300-321-4563
Guam
1-800-865-0853
Hong Kong (Chinese)
(852) 2112-00991
Hong Kong (English)
(852) 2112-00991
India
000800 100900914
Indonesia
0800-1-027753
Japan
Within Japan:
0120-27753-5
Outside Japan:
(81) 3-6365-47051
Macau
(853) 6262-16311
Malaysia
1-800 803 638
New Zealand
0800 1 27753
Pakistan
Dial 00800 01001 first,
then dial 800 361 0479
Papua New Guinea
(61) 1-300-321-4563
Philippines4
1-800-1441-0234 (PLDT and
Smart Communications)
1-800-8908-8277 (Globe)
Singapore
Within Singapore:
800-186-1087
Outside Singapore:
(65) 6972-51711
South Korea
080 333 40004
Taiwan
0800-095-988
Thailand
Within Thailand:
1800 019 9005
Tonga
(61) 1-300-321-4563
Vanuatu
(61) 1-300-321-4563
Vietnam
1800 1127
Telephone numbers are subject to change.
Bahrain
800815521
Israel
18093443291
0337629152
Kuwait
222822921
dial 01 426 801 first,
then dial 85527891772
Oman
800774711
Qatar
008001003561
800844 97241 (STC)
800850 00321 (Zain and Mobily)
United Arab Emirates
8000 444 04071
Telephone numbers are subject to change.
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